The human brain is wired for visual communication. Roughly 80% of all the informationwe receive is processed by the visual pathway of our brains.
From the very first picture painted on a cave wall in Sulawesi, Indonesia over 35,000 years ago, to the 4,000 daily images we receive in our modern world, our brains have evolved to handle ever-larger volumes of visual stimulus.
However, this increasingly powerful stream of imagery has made it difficult for scientists to share their valuable findings.
As a result, scientists must adapt to the new media environment. To deliver successful scientific reporting in today’s hyperconnected world, scientists will need to use smarter and more effective visual communication.
Science Images for Multimedia
Facebook recently predicted the end of the written word on its site. The company estimates that in the near future, almost all of its content will be video consumed on mobile devices.
For scientists and companies, attracting attention from both specialists and a general audience will require more eye-catching images. However, on Facebook, the world’s largest social media site, sharing vivid imagery will be the bare minimum required to get noticed.
Beyond social media, captivating images are also necessary for:
- cover pages for reports
- promotional brochures
- business cards
- press releases
- website content
Whatever platform you choose to share and market your research, compelling imagery is essential.
Seeing an Unseeable Black Hole
Pictures can be so powerful that they inspire a whole new generation of scientists. They can even be used to simplify the most complex scientific principles, including Einstein’s theory of relativity.
The first photograph of a black hole is an example of how impactful a scientific image can be. This recently released photograph from the Event Horizon Telescope shows a black hole at the center of Messimer 87, a giant galaxy in the distant constellation of Virgo.
Most space imagery released into the public sphere tends to generate only small ripples in the media. However, the Messimer 87 image dominated the news cycle after its release.
The primary reason this image was so important and so powerful is that it visually confirmed an idea that had previously existed only in written form. It enabled everyone from scientists to the general public to see the science behind Einstein’s general theory of relativity.
Communicating with a Global Audience
Today, English is the primary language of science. However, for a majority of the world’s scientific community, English is a second language.
Images can help to translate complex scientific ideas across borders and cultures. They clarify concepts that may be lost in the nuances of the English language.
Picturing Your Target Market
Choosing images for your scientific work depends upon your target market. For example, Scite’s approach to developing infographics always begins with the end consumer in mind.
We understand that effective visual communication of scientific ideas is based on the latest graphic design theories and practices. This includes ensuring that the infographic is a fundamental building block of your scientific reporting and is designed with your target audience in mind.
In this age of visual communication, it is critical that people see the science. Imagery will help your scientific reporting stand out from the competition, translate across international borders, and help you reach your objectives.
Increasing amounts of scientific data are being generated by research-based companies. This is most evident in companies producing innovative feed formulations and feed additives, companies introducing technologies that increase yield and the cost-effectiveness of their clients, and companies designing ameliorated culture conditions in the agro-food sector. For instance, finding alternatives to antibiotics, and feed additives from natural sources that improve food palatability, digestibility, and growth rates, are examples of the current research areas of companies acting in this sector. As a result, new feed ingredients and additives are constantly being produced after the necessary scientific tests that grant them market acceptance.
Short on time, loaded on data
Companies’ Marketing & Commercial departments face the challenging task of efficiently communicating to clients the scientific data generated by the Research & Development department. This process is time-consuming, and time is known to be a valuable and limited resource. Scientists are focused on obtaining evidence for supporting the innovation and applicability of a product, whereas marketing and commercial managers focus on meeting sales goals using the best possible tools. As a consequence, communication is often conveyed by marketing agencies, which lack the necessary scientific knowledge to develop a technically accurate but easy to read message. Furthermore, scientific and communication design technical languages are frequently hard to combine, leading to numerous inefficient and time-consuming interactions between scientists, designers, and marketers.