Although 90 seconds seems like the blink of an eye, it is more than enough to let you to know a little more about Scite – Science Crunchers’ services and what we can do to help you promote your scientific work.
Our manager Miguel Leal was recently interviewed for a Portuguese science communication (SciComm) initiative called 90 segundos de ciência. This initiative is coordinated by Instituto de Tecnologia Química e Biológica António Xavier (ITQB NOVA) and Faculdade de Ciências Sociais e Humanas (FCSH NOVA). It is a radio show that interviews Portuguese investigators from different scientific fields located all over the world. You can listen to this radio show in Antena 1, a Portuguese radio broadcast.
In this episode, aired on September 26th 2019, Scite – Science Crunchers’ manager talked about how infographics can be used to communicate scientific findings in an attractive way, using a specific example. Earlier this year, our company started a collaboration with the Journal of the World Aquaculture Society (JWAS) for which we started to produce the graphical abstracts for the articles selected as Editor’s Choice Awards. These articles were later posted on the JWAS social media pages.
According to our audience engagement analysis, the posts with infographics had more visualizations and clicks than the older non-infographic posts. More specifically, the numbers went from 200 post visualizations for non-infographic articles to 4000 post visualizations for infographic articles. And with great visualization numbers came greater click numbers. More people clicked on the post to know more about the article, meaning that it caught the attention of more people.
In the end, this type of visual information can be very useful for spreading your work and can have a major impact on promoting its scientific information content, especially for social media platforms.
You can hear the full interview, in Portuguese, by searching for it (episode 689) on the initiative’s website (90 segundos de ciência) or in RTP Play, or just by simply clicking here. It only takes 90 seconds!
Infographics? Yes, please!
If you are already convinced this is a good way of communicating your science and if you’d like us to develop an infographic of your work, feel free to contact us. You can use it in your presentations or in article submissions, or even to promote your work on social media.
Let us help you spread your work in a more effective and attractive way.