The scientist and the general public
Those of us who choose to pursue a career in science soon become aware of the continued importance of visual communication. When presenting our data to our peers, we often need to adhere to certain visual guidelines. When to use a photographic depiction? When to use a bar-plot? When to use a table? These, sometimes unspoken, rules are often critical for clear and efficient communication. Furthermore, we typically resort to diagrams, infographics, and graphical abstracts to illustrate complex scientific concepts in a simple and visually captivating way.
The use of illustrations and visual aids is also particularly helpful when addressing lay audiences. By facilitating the explanation of complex concepts, these visual elements enable a more efficient and accurate dissemination of knowledge. In addition, compelling imagery can function as a tool of engagement. Captivating graphics and eye-catching images are sometimes used to peak the public’s interest and curiosity. By attracting the audience’s attention to specific scientific topics, these visual elements effectively promote the visibility of the scientific field and engage the community in the scientific process.
Overall, visual communication is an intrinsic part of nearly every aspect of science communication. Nevertheless, it is sometimes challenging for authors and scientists to produce the visually compelling graphics and illustrations they need. This is where Scite can help. We can assist you in the development of illustrations, infographics, graphical abstracts, and many other tailor-made solutions to your visual communication needs.